Market Research Techniques
Primary Sources
Internal primary sources gather information from company data, while external sources utilize data from the business environment. Quantitative methods offer structured, statistically representative results. Qualitative techniques, conversely, don’t employ statistical treatment for population representation but provide richer descriptive data. Quantitative techniques use numbers for classification, correlation, and comparison, yielding objective, accurate, and reliable information.
Read MoreFinancial Statement Analysis & Key Formulas
Financial Statement Analysis
Key Statements
Income Statement: List all revenues and expenses (cost of goods sold included).
Balance Sheet: List all assets (in order of liquidity). List all liabilities (in order of liquidity) and Stockholders’ Equity (SHE) (preferred stock, common stock, additional paid-in capital, retained earnings, treasury stock).
Statement of Cash Flows: Cash flow from operating activities (cash received, accounts receivable/payable, cash paid, income/salaries). Cash flow from investing
Read MoreStatistics and Statistical Inference Key Concepts
Statistics and Statistical Inference
Basic Concepts
Population: The complete set of data for a statistical study.
Sample: A subset of the population. The methods used to select samples are called sampling.
Random Sample: Elements chosen with equal opportunity for selection.
Non-Random Sample: Elements selected based on specific criteria defined by the researcher.
Table of Random Numbers: A set of digits generated by a computer.
Branches of Statistics
- Descriptive Statistics: Presents, represents, and summarizes
Introduction to Statistical Concepts and Methods
Statistics
Statistics is commonly regarded as a collection of numerical facts expressed in terms of a submissive relationship, derived from other numerical data.
Kendall and Buckland define statistics as a summary value calculated from a sample of observations, often used to estimate a population parameter.
Gini (1953) states: “Statistics is a specialized technique suitable for the quantitative study of mass or collective phenomena, requiring a mass of observations of simpler individual phenomena.”
Read MoreUnderstanding Matrices in Mathematics
Matrices
History and Applications
Matrices first appeared around 1850, introduced by J.J. Sylvester. The initial development of the mathematical theory is attributed to W.R. Hamilton in 1853. In 1858, A. Cayley introduced matrix notation as a shorthand for m linear equations with n unknowns.
Matrices are used in numerical computation to solve systems of linear equations, differential equations, and partial derivatives. Beyond linear equations, matrices appear in geometry, statistics, economics, computer
Read MoreAccounting Transactions and Procedures
Account Transactions
Who Receives Payment at WHO DA
Cargo – Fertilizer
- Debit
- Credit
- Lost
- Gain
Auditors 10
Opening of Corrte tsp.
- 104 XXX
- 101 XXX
Salaries Paid in Cash by 1200
- 41.1 1200
- 10.1 1200
Passing Checks (Cancellation of Fact x Pay by Check)
- 421 XXX
- 104 XXX
Exchange Rate USS Mened by 1000 to $2.94
- 101 2940
- 121 2940
Exchange Rate at $2.90
Exchange Rate Difference to Date
- 676 40
- 101 40
Destination
- 97 40
- 676 40
Exchange Rate at $3.00
- 101 60
- 776 60 (No failure, no destination x cta Class 6)