Consumer Behavior Exam Preparation Guide
Important Information (Must Know for Exam)
1a) – one page
1b) – write on another page
No need writes until the end
Consumer Behavior – (Whole) Definition
Needs and Wants
One whole question on Motivation. (Lecture 2A, Slide 4) might come up in exam
Nature of Motivation
Consumption Patterns / Profile of Consumers Changed Over the Last 10-15 Years. (Exam Ask for at Least 10)
Important Thing: Critiques (Under Criticisms of Maslow’s Theory)
- Everybody has 5 levels of needs.
- How to use hierarchy needs in marketing?
Circling the Square and Approximating the Square Root of 2: Exploring the Baudhayana Shulbasutra
Circling the Square – Baudhayana Shulbasutra
This method describes how to construct a circle with an area equal to that of a given square.
It means we have to convert or construct a circle equal to the square.
-> By Pythagoras, OA’ = √(a2+a2)
OA = √(2a2) = a√2
-> Here OA=OE=√2
-> Make a point F, such that OF= OG+1/3GE
-> Draw a circle with center F and radius OF. This circle’s area is equal to the square’s area.
Proof
OF= OG+1/3GE
OF=a+1/
Read MoreMeasures of Dispersion and Correlation in Statistics
Measures of Dispersion
Range
Strengths:
- Simplicity: Easy to understand and calculate.
- Quick Insight: Provides a quick indication of the spread between the minimum and maximum values.
Weaknesses:
- Sensitivity to Outliers: Heavily affected by extreme values, making it less reliable for skewed distributions.
- Ignores Middle Data: Does not consider the distribution of data points between the extremes.
Variance
Strengths:
- Incorporates All Data: Takes into account every data point in the dataset.
- Foundation for Other
A Guide to Effective Writing, Note-Taking, and Literary Analysis
What are the Basic Steps of Writing a Paragraph?
1. Topic Selection
Keeping in mind broad areas of interest, the topic should be selected first. It should be one in which the writer is most familiar, involving their personal knowledge and experience. The writer needs to think clearly and have a complete understanding of the topic before they write.
2. Statement of Idea
The most dominant idea should be stated in the introductory statement or sentence. The subsequent statements in the paragraph should
Read MoreUltimate Guide to Statistics: From Basic Concepts to Advanced Techniques
What is Statistics?
Statistics is a branch of mathematics that deals with the collection, analysis, interpretation, presentation, and organization of data. It provides tools and methods for making sense of data and drawing meaningful conclusions from it. Statistics plays a crucial role in various fields, including scientific research, business, economics, healthcare, and social sciences.
Data and Statistics
: Elements, Variables, and Observations, Scales of Measurement, Categorical and Quantitative
Read MoreData Representation and Probability
8A Data
Data can be either numerical (a symbol representing a number) or categorical (data that can be grouped according to a particular type).
Numerical data can either be discrete (can only be particular numerical values) or continuous (can be any numerical value in a range).
Categorical data is non-numerical data that can be grouped into ‘categories’.
Data can be represented as a graph or a table.
Common types of graphs include:
8B Tables
A tally is a tool used for counting as results are gathered.
Read More