Crisis Communication: Strategies and Best Practices
TEMA 5
1. Special Spaces
- Earth (the open spaces of wandering nomads)
- Territory (Humans plant crops and claim land)
- Commodity (most recently, we have lived in the industry)
- Knowledge (the new space, which is created by the pervasive digital network)
2. Convergence Forms
- Technological convergence: functional convergence, trade-off advantages, and disadvantages.
- Regulatory convergence: deregulatory strategy to avoid media monopoly
- Media industry convergence: Horizontal and vertical integrations, synergy for
Product Design & Development: Methods and Evaluation
Professional Design
Designers, individually or in teams, develop proposals without daily interaction with customers. Communication happens through regular meetings to discuss project status and proposals. The design process involves several methods:
1. Logical Reasoning
This method aims to find a single optimal solution based on defined goals and constraints. It requires a thorough understanding of all objectives, limitations, their relationships, and validation from all stakeholders, including end-
Read MoreUnderstanding Systems Thinking: Feedback Loops and Archetypes
Chapter 5: Understanding Dynamic Complexity and Feedback Loops
What is Complexity in the Details?
Complexity arises when a system involves numerous variables.
What is Dynamic Complexity?
Dynamic complexity occurs when cause and effect are subtle, and the long-term impacts of interventions are unclear. It’s characterized by situations where:
- Actions have different effects in the short and long term.
- Obvious interventions produce unexpected consequences.
What Promotes Dynamic Complexity?
Dynamic complexity
Read MoreGlossary of Environmental Terms
A
Biodiversity
The variability of living organisms, which are part of all terrestrial and aquatic ecosystems. It includes diversity within a species, among species and ecosystems.
Environmental Heritage Conservation
The rational use and development or compensation, if any, of environmental components specific to the country, especially those that are unique, rare, or representative, to ensure its permanence and its ability to regenerate.
Contamination
The presence of substances in the environment, energy
Read MoreThe Marketing Audit: A Comprehensive Guide
Marketing Audit
1. Marketing Concept
It is a management philosophy based on the idea that an organization should try to meet customer needs through a coordinated series of activities that also allow the organization to achieve its objectives. Customer satisfaction is the main objective of marketing, obtaining benefits in exchange.
The Marketing Audit
A comprehensive, systematic, independent, and periodic review of the marketing environment, objectives, strategies, organization, unit performance marketing,
Read MoreInternational Marketing Concepts and Strategies
1. The Development of Global Markets
1.1 Contributing Factors
Two major events/trends have contributed to the development of global markets and internationalization:
- Fall of the USSR: The dissolution of the Soviet Union opened up new markets and opportunities for international trade.
2. Obstacles to Success in International Marketing
A person’s self-reference criterion and ethnocentrism are the primary obstacles to success in international marketing. These biases can lead to misinterpretations of cultural
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