The Marketing Audit: A Comprehensive Guide

Posted by on Sep 12, 2024 in Other subjects | 0 comments

Marketing Audit

1. Marketing Concept

It is a management philosophy based on the idea that an organization should try to meet customer needs through a coordinated series of activities that also allow the organization to achieve its objectives. Customer satisfaction is the main objective of marketing, obtaining benefits in exchange.

The Marketing Audit

A comprehensive, systematic, independent, and periodic review of the marketing environment, objectives, strategies, organization, unit performance marketing,

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International Marketing Concepts and Strategies

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1. The Development of Global Markets

1.1 Contributing Factors

Two major events/trends have contributed to the development of global markets and internationalization:

  • Fall of the USSR: The dissolution of the Soviet Union opened up new markets and opportunities for international trade.

2. Obstacles to Success in International Marketing

A person’s self-reference criterion and ethnocentrism are the primary obstacles to success in international marketing. These biases can lead to misinterpretations of cultural

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Project Management: A Comprehensive Guide to Planning and Execution

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Project Scheduling Activities

Project schedule simply means a mechanism that is used to communicate and know about the tasks that are needed and have to be done or performed and which organizational resources will be given or allocated to these tasks and in what time duration or time frame work is needed to be performed. Effective project scheduling leads to the success of the project, reduced cost, and increased customer satisfaction.
  1. Creating a work breakdown structure: Break down the project into
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Project Management: A Comprehensive Guide to Planning and Execution

Posted by on Sep 12, 2024 in Other subjects | 0 comments

Project Scheduling Activities

Project schedule simply means a mechanism that is used to communicate and know about the tasks that are needed and have to be done or performed, and which organizational resources will be given or allocated to these tasks and in what time duration or time frame work is needed to be performed. Effective project scheduling leads to the success of the project, reduced cost, and increased customer satisfaction.
  1. Creating a work breakdown structure: Break down the project into
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New Product Development Process and Strategies

Posted by on Sep 11, 2024 in Other subjects | 0 comments

Introduction

The design of new products is crucial to the survival of most companies. In rapidly changing industries, the introduction of new products is a way of life. Product design is rarely the sole responsibility of operations; however, it is highly affected by the introduction of new products and vice versa. Operations is the “receiver” of new product introductions. Decisions about the product affect each area of operational decision-making. The product is the result of the development of corporate

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Theories of Accident Causation and Prevention in the Workplace

Posted by on Sep 11, 2024 in Other subjects | 0 comments

Theories of Accident Causation

Accident causation refers to the factors that are the primary reasons behind an accident. For occupational health and safety professionals, determining causation factors in any workplace injury or accident is key. Understanding what caused an unsafe situation to occur is important in implementing measures to help prevent a reoccurrence.

There are several major theories concerning accident causation:

  • The Domino Theory (developed by H.W. Heinrich)
  • Human Factors Theory
  • Accident/
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