Degusta Box: Boosting Engagement & ROI Across the Funnel
1. Awareness Stage
Insights:
Bounce Rate: 60% indicates poor user engagement and landing page experience.
Social Media Engagement: Instagram (1.2%), Facebook (0.8%), TikTok (3%) – video-driven content performs better.
CPA: €12 is high, requiring ad creative and targeting optimization.
Recommendations:
Website Optimization to Reduce Bounce Rate:
Speed Improvements: Use tools like Google PageSpeed Insights to identify and fix performance bottlenecks (e.g., large images, unnecessary scripts).
Landing Page
Read MoreEffective Communication in Organizations: Strategies and Types
Active Listening
Active listening is a crucial skill in effective communication. Here are some key aspects:
- Maintain eye contact with the speaker.
- Indicate that you are listening by nodding or using verbal cues like “I see” or “Yes.”
- Initially, do not express agreement or disagreement, but simply show that you have understood what the speaker is saying.
- Allow breaks to encourage the speaker to continue; do not fill their silences.
- Do not shift the focus from the speaker by showing disagreement or talking
Strategic Marketing Channels and Supply Chain Management
Marketing Channels
Marketing channels refer to the pathways through which products or services flow from the manufacturer to the end consumer. They play a crucial role in delivering value to consumers and facilitating transactions. Key components include:
1. Retailing:
- Retailing involves selling goods and services directly to consumers. Retailers can be physical stores or online platforms. Types of retailers include department stores, specialty shops, supermarkets, and e-commerce websites. Retailing
Essential Leadership Skills and Styles for Success
Essential Leadership Skills
| Leadership Skills | Importance | Examples |
|---|---|---|
| Communication Skills | Ensures clear messaging, reduces misunderstandings, and builds trust. | Articulating organizational changes during meetings and addressing concerns clearly. |
| Decision-Making Skills | Enables timely and sound choices that keep the team focused and effective. | Prioritizing critical tasks under pressure to meet deadlines without sacrificing quality. |
| Emotional Intelligence (EI) | Recognizing and managing emotions fosters trust, motivation, |
Business Model Canvas and Innovation Strategies
Business Model Canvas
1. Customer Segments
Customer segments are the different groups of people or organizations a business serves.
- Mass Market
- Niche Market
- Segmented
- Diversified
2. Value Propositions
The value proposition defines the unique value a company delivers to customers to solve problems or satisfy needs.
Elements of Value Propositions: Newness, Performance, Customization, Design, Brand/Status, Price
3. Channels
Channels describe how a business delivers its value proposition to customers.
Types of
Read MoreQuality Management: Principles and Implementation
Ishikawa highlighted the importance of seven quality tools: histograms, cause-and-effect diagrams, review sheets, Pareto diagrams, control charts, and scatterplot graphs.
Evolution of the Concept of Quality
The concept of quality has evolved from an obsession with sales to a passion for the customer, through the following stages:
- Product Quality: Based on inspection, which leads to: Craft + Inspect + Reject = Higher Costs
- Process Quality: Grounded in process control through statistical quality control.