Digital Marketing: Sessions on Fundamentals, Attraction, Outbound, and Conversion
Session 1: Digital Marketing Fundamentals
Digital marketing fundamentals: Digital Marketing: Achieving marketing objectives through applying digital media, data, and technology. Digital Media Channels: Online communication techniques to achieve awareness, familiarity, favorability, and to influence in purchase.
Three main types:
- Paid Media: Investment for visitors, reach, or conversions through search. (Social Media Ads: Facebook, Instagram, or LinkedIn ads targeting specific demographics.)
- Owned Media:
Training and Development: Concepts and Methods
Training – Definition
Training is the process, formal or informal, planned or not, through which people acquire new knowledge, skills, attitudes, and behaviors relevant to their work. The extent of this definition allows for including some of the latest advances in the field (e.g., mentoring and coaching).
In a broad sense: Activities developed to improve competencies and skills of the individual, in order to better contribute to the achievement of the objectives of the organization.
In the strict
Read MoreDISC Model, Emotional Intelligence, Stakeholder Analysis, and GROW Model
DISC Model
- Dominance (D)
Focus: Results, control, challenges.
Characteristics:
- Direct and decisive.
- Task-oriented and assertive.
- Risk-takers who enjoy solving problems.
Strengths:
- Goal-driven and quick decision-makers.
- Thrives in competitive environments.
Challenges:
- May appear blunt or impatient.
- Can overlook details or others’ feelings.
Best Approaches for Communication:
- Be direct and concise.
- Focus on results and outcomes.
- Avoid unnecessary details.
Influence (I)
Focus: Relationships, social interaction, enthusiasm.
Read MoreAssociation Rules and Decision Trees in Machine Learning
Unsupervised Machine Learning
Market Basket Analysis (MBA)
- Definition: Identifies relationships between items frequently bought together, aiding businesses in decisions like product placement and cross-selling.
- Output: Generates association rules that describe patterns in transactions.
- Example: {butter, jam} → {bread} implies that buying butter and jam often leads to buying bread.
Association Rules
- LHS (Left-Hand Side): Items frequently purchased together (e.g., {butter, jam}).
- RHS (Right-Hand Side):
Business Optimization: Reengineering, Benchmarking, OLAP, Kaizen, ERP
Reengineering
Reengineering is a process of restructuring and improving a company’s operations. It focuses on cost, quality, service, and speed.
Four keywords:
- Fundamental: Examining the reasons behind current practices.
- Radical: Implementing significant, root-level changes.
- Dramatic: Aiming for substantial improvements, not just incremental ones.
Reengineering is necessary when:
- Performance lags behind the competition.
- The organization is in crisis.
- There are significant market changes.
- The goal is to achieve
Comminution Testing: Size Reduction in Mineral Processing
Comminution Testing
The comminution is a mechanical operation of size reduction, resulting in indirect energy consumption. It is considered that in general the relationship energy – downsizing does not define properly the size reduction process. The relationship between diet and the product of a team of reduction is an approximation and can be directly determined. The effects of operational variables, such as solid feed rate, size reduction equipment, etc., are the factors that require a better understanding.
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