Qualitative Data Analysis: Narrative, Thematic, and CGT
Week 7
Narrative Analysis
Narrative: An event (or set of events) that unfolds in time and involves several characters. We can analytically distinguish between the chronological trajectory of the events (the story) and the causal relation between these events (the plot).
Structure: Formal organization.
Archetypes: Villain, donor, helper, hero, false hero, etc.
A story is based on a temporal sequence and a causal chain of events.
As analysts, we have to focus on the ordering process used to construct the
Read MoreMultimedia, Virtual Reality, and Augmented Reality: Core Concepts
Fundamentals of Multimedia
Multimedia Defined
Multimedia refers to media that uses multiple forms of information content and information processing.
Linear vs. Non-Linear Multimedia
Explain the differences between linear and non-linear multimedia. In linear multimedia, the user has no control over the flow of information. Non-linear multimedia, on the other hand, allows for user interaction and control.
Examples of Multimedia Applications
Give examples of multimedia in the following areas:
- Commercial and
Educational Technology: Concepts, Tools, and Impact on Learning
UNIT-I Concept of Educational Technology
Meaning, Definitions & Scope of Educational Technology
The word “Technology” is derived from the two Greek words Technic and Logia. “Technic” means “art or skill.” “Logia” means “Science or Study”. So the simplest meaning of Technology is “Science of study of an art or skill.”
Definitions of Technology
- “Technology is Knowledge organized for Production.” – Sachs.I
- “Technology is the application of scientific knowledge to a practical purpose.” – Page.T
- “Technology
Key Concepts in Management and Team Dynamics
Strategic Management
Manager: Directly supports, activates, and is responsible for the work of others. The people managers help are the ones whose tasks represent the real work of the organization.
Types of Managers:
- Line Managers: Directly affect organizational output.
- Staff Managers: Use technical expertise to advise and support line workers.
- Functional Managers: Responsible for a single area of activity.
- General Managers: Responsible for complex units with multiple functional areas.
- Administrators:
Effective Marketing Communications and Integrated Campaigns
Chapter 12: Managing Marketing Communications
Strengthening customer loyalty and marketing communications contributes to customer equity.
- Macro View: Key aspects of communication as interactive.
- Micro View: Focuses on how message recipients respond to communication.
Buyers pass through cognitive, affective, and behavioral stages.
- ‘Learn-feel-do’ is effective when the audience has high involvement with a product category perceived to have meaningful differentiation, such as an automobile or a house.
- ‘Do-