Strategic Marketing: Objectives, Strategies, and Action Plans
Topic 4: Basic Principles for Setting Marketing Objectives
Basic principles for setting objectives (SMART):
- Align with corporate goals and available resources.
- Focus on “what” and “when,” not “how” or “why.”
- Be realistic but ambitious.
- Clearly documented and shared with everyone involved.
- Allow for measurable results to justify the budget.
Three main areas on which we base our marketing objectives are:
- Attraction: Increase new customers, sales, or social media followers.
- Loyalty: Encourage repeat purchases
Environmental Management Systems: Key Elements & Sustainability
Legal Requirements of an Environmental Management System (EMS)
You must establish, deploy, and maintain an Environmental Management System (EMS) containing procedures that address legal and other requirements related to its environmental aspects. This includes:
- Laws
- Statutes and regulations
- Decrees
- Directives
- Permits and licenses
- Orders and opinions issued by regulatory bodies
- Treaties, conventions, and protocols
Environmental Goals
An organization, or a part of it, must develop the application of environmental
Read MoreKey Business Processes and Leadership Strategies
Administrative Process
The administrative process is a fundamental process that every company should undertake to ensure competitiveness. It is divided into four major activities:
- Planning: Decision on the objectives, defining plans for achieving them, and scheduling of activities.
- Organization: Structuring resources and activities to achieve goals, defining roles and positions.
- Direction: Designation of roles to address the objectives.
- Control: Defining standards for measuring performance.
Planning as
Read MoreEffective Teaching Styles and Motor Learning in Physical Education
Teaching Styles in Physical Education
There are various teaching styles, including:
- Direct Command
- Assignments
- Reciprocal Teaching
- Small Group
- Individual Programs
- Guided Discovery
- Problem Solving
- Creativity
Direct Command
The teacher provides a stimulus, and the student responds. It is based on order, with very stable organizations. The teacher makes decisions and allows complete control over behavior (rewards and punishments) and implementation. All students perform the same task, the same repetitions, and
Read MoreSoftware Engineering Fundamentals: Models, Methodologies, and Life Cycles
Software Engineering: Key Concepts
- Definition of Software: The set of software programs, procedures, rules, documentation, and associated data as part of the operations of a computer system.
- Definition of Software Engineering: The application of a systematic, disciplined, and quantifiable approach to the development, operation, and maintenance of software, as well as the investigation of such approaches.
- Definition of a System: A set of interrelated things contributing to a given objective.
- Concept
Information Systems in Organizations: Impact and Trends
Information Systems in Organizations
Basic Objectives of Systems Within Organizations
- Automation of business processes.
- Provide information that will support the decision-making process.
- Achieve competitive advantage through its implementation and use.
Classification of Information Systems
- Transaction Processing System (TPS)
- Management Information Systems (MIS)
- Decision Support Systems (DSS)
- Executive Information Systems (EIS)
- Office Automation Systems (OAS)
- System Resource Planning (ERP)
- Expert System (ES)