Data Analysis: A Comprehensive Guide to Understanding and Optimizing Your Business
UNIT 1
1. Mission & Vision
The Mission
The mission of data analysis is to obtain all the necessary information for decision-making in our business.
Three Axes:
- User acquisition.
- User behavior within our business.
- Customer loyalty.
The Vision
If we manage to recognize:
- what our visitors are like,
- what they are concerned about and enthusiastic about
- what decision point they are at before they buy
- what barriers they face.
Only in this way can we implement useful corrective actions and measures to achieve our
Software Engineering Best Practices: A Comprehensive Guide
Ethics
What is Human Flourishing? According to Harvard’s Human flourishing program: Human flourishing is composed of 5 central domains: happiness & life satisfaction, mental & physical health, meaning & purpose, character & virtue, & close social relationships. Why Human Flourishing? Universal Declaration of Human Rights: “All human beings are born free and equal in dignity and rights.” Declaration of Independence: “We hold these truths to be self-evident…”, Internal
Read MoreBoating Exam: Nautical Nomenclature, Safety, Navigation, Regulations & More
NAUTICAL NOMENCLATURE
1. What is called a fin?
a) The bridge wings
b) The fore part where it exits the anchor
c) The front of the bow windlass
d) Curvature of the side at the aft
2. What is the quality that enables a vessel to stay afloat?
a) Sealing
b) Resistance
c) Buoyancy
d) Stability
3. The part of a ship that is below the waterline is called?
a) Hull
b) Plan
c) Work dead
d) Draft
4. What is the length of the boat from stem to stern as the centreline plane?
a) Beam
b) Elevation
c) Length
d) Draft
5. The cable or
Read MoreViva Hotels: A Comprehensive Guide to Opening a New Hotel in La Vall D’Aran
Designing and Implementing a Sourcing and Recruitment Strategy
Sourcing and recruitment are pivotal in ensuring the success of the new hotel opening. Here’s a comprehensive strategy:
Sourcing Strategy
- Internal Promotion: Utilize the talent pool within existing VIVA Hotels for managerial positions and other roles where applicable.
- External Channels: Partner with local universities, vocational schools, and hospitality training institutes to attract fresh talent.
- Online Platforms: Utilize job portals such
Content, Inbound, and Social Media Marketing: A Comprehensive Guide
Content Marketing, Inbound Marketing, and Social Media
Content Marketing Strategy
Content marketing is a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage an audience. The goal is to build a loyal customer base by providing information that answers their questions and solves their problems. Content marketing includes blog posts, infographics, videos, and other types of content.
Benefits of Content Marketing:
- Brand awareness:
Understanding Attribution Models in Digital Marketing
Attribution Models in Digital Marketing
Attribution models help us understand which marketing actions contribute the most to getting a customer to buy something. They provide a way to optimize the user path by focusing on converted customers and identifying the channels and touchpoints that lead to conversion.
User Path/Marketing Events
User path/marketing events refer to the series of steps a user takes while interacting with a product or service, from their first encounter to the final action. This
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