Effective Promotion Strategies for Businesses
Promotion – It is a form of communication through which the seller transmits information to a potential buyer about a product or the company that manufactures or sells it. However, promotion does not end there. Once informed, the potential buyer must be convinced about the benefits of using the product and, finally, remember to buy from that company and not others. The main forms of promotion are:
- Advertising: Transmission components of a message through the media.
- Sales Promotion: Commercial actions
Pharmaceutical Marketing: Strategy and Consumer Behavior
Marketing Definition
Marketing is a set of activities designed to create exchanges that meet customer needs and generate business benefits through product and service sales.
There are 5 basic marketing concepts:
- Need
- Want: A desire conditioned by available resources and marketing encouragement.
- Market: A group of people with the desire, resources, and needs to fulfill their wants.
- Product: Physical goods, services, or ideas that satisfy consumer needs.
Strategic Marketing
Strategic Marketing guides a company
Read MoreEffective Management: Functions, Skills, and Leadership
Management
Important factors that caused change: global competition and the introduction of new information technology.
Management is the achievement of organizational objectives through adequate and effective planning, organizing, directing, and controlling resources.
This definition contains two important ideas:
- integrates the four functions of management: planning, organizing, directing and controlling
- requires the achievement of organizational goals adequately and efficiently.
Management Functions
A
Read MoreDeming’s 14 Points: A Foundation for Quality Management
Deming’s 14 Points for Quality Management
1. Create constancy of purpose for improvement of product and service.
- An organization must define its values, mission, and long-term vision and invest in innovation, training, and research.
- This responsibility rests with senior management.
2. Adopt the new philosophy.
- Traditional management focuses on meeting quotas rather than optimizing.
- Companies must develop an awareness of quality where “good enough” is unacceptable.
- Adopt a customer-driven process.
- Foster
Software Development & System Integration: Key Concepts and Best Practices
System Integration: Unifying technology, methodology, and equipment to fulfill business needs by enabling system interaction.
Adverse Effect of Non-Integration: Fragmented data across isolated systems.
System Lifecycles and Integration: Systems persist by integrating legacy processes with current ones.
OLTP (Online Transaction Processing): Prioritizes business support, a primary focus of databases.
OLAP (Online Analytical Processing): Supports informed, strategic decision-making.
Integrating Legacy Systems:
Read MoreOrganizational Structures, Management, and Human Resources
Organizational Structures and Management
Definition of an Organization:
- A group of people working formally together, sharing tasks with specific roles and rules.
Organizational Models:
- Bureaucratic Model: Structured with specialized jobs, precise rules, one manager per individual, impersonal relationships, and recruitment based on qualifications.
- Organic Model: Flexible structure, emphasizes personal worth and supportive relationships, common in professional companies and academic institutions.
- Matrix