Relevance in Cognition: Interest and Mental Effort

Defining Relevance

A. Interest (Cognitive Effects)

The criterion for evaluating possible interpretations that Sperber and Wilson propose in Relevance develops from a basic assumption about human cognition. The assumption is that human cognition is relevance-oriented: our whole cognitive system is geared to picking out information that is potentially relevant to us.

Information can be relevant without being communicated at all. Sperber & Wilson want to define a notion of relevance that applies not

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