Social Psychology and Personality: Key Concepts and Theories
Social Psychology
Social Perception & Cognition
Social perception & cognition refers to the mental processes that help us collect and remember information about others, and make inferences and judgments based on it.
- Primacy effect: The first impression is the strongest.
- Stereotype: A generalized belief about a group of people. We tend to remember unusual qualities more readily than ordinary ones.
- Prejudice: An irrationally unfavorable attitude toward a group of people.
- Aversive racism: The behavior
Nature vs. Nurture: Exploring the Determinants of Gender Identity
It seems undeniable that as a species we are as much the result of a long process of biological evolution as we are of cultural development. Therefore, although the relationships between the natural and the cultural are understood in different ways, both aspects form part of who we are. Humans can be male or female, a biological characteristic called sex. Gender, on the other hand, refers to the socially constructed roles, actions, thoughts, feelings, and behaviors that a particular culture associates
Read MoreData Collection Techniques in Research
Data Collection Techniques
Observation
Note:
- Definition: Observation involves intentionally watching a situation or behavior to understand its facts and aspects. It entails paying attention to everything that happens and then writing down or recording the observations.
Steps:
- Determine the purpose, situation, or event to be observed.
- Determine the objectives of the observation (what you want to learn).
- Determine how you will record the data.
- Observe carefully and critically.
- Record the observed data.
- Analyze
Data Collection Techniques in Social Sciences
Data Collection Techniques
Observation
Note:
Definition: Observation involves intentionally watching a situation or behavior to gather facts and understand its aspects. It entails paying attention to everything that happens and then writing down or recording the observations.
Steps:
- Determine the purpose, situation, or event to be observed.
- Determine the objectives of the observation (what you want to learn).
- Determine how you will record the data.
- Observe carefully and critically.
- Record the observed data.
Ishi’s Legacy: The Last Yahi and the End of a Culture
Week One Movie: Ishi, the Last Yahi
The End of the Yahi People
Ishi, a Yahi Indian, was forced into custody after the near extinction of his people. The elders believed that when people died, so did their cultures. The Yahi culture was forever changed due to contact with white people. Surveyors took resources vital to the Yahi’s winter survival and even posed for pictures with a fur coat they had stolen. The man who took Ishi into custody spoke a different dialect and was not Yahi. Ishi’s story is
Read MorePerformance Evaluation and Career Development
Chapter 12: Performance Evaluation and Career Development Strategy
Introduction
Effective administration requires a thorough understanding of how managers plan, organize, staff, direct, and control. This chapter explores performance evaluation methods and strategies for career development.
Selection of Evaluation Criteria
Performance in Meeting Targets
Evaluating performance based on verifiable targets chosen in advance is highly valuable. These targets should be specific, measurable, achievable, relevant,
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