English Grammar: Passive and Causative Structures
Common English Word Roots
resent – resentment – resentful
manage – manager/management – managerial
differ – difference – different
qualify – qualification – unqualified
advance – advancement – advanced
rely – reliability – unreliable
Passive Voice (subject + to be + past participle)
Examples with Two Objects
→ They gave Mary some bad news = Le dieron (malas noticias) (a María)
Some bad news were given to Mary = A María le dieron malas noticias
Mary was given some bad news = María recibió malas noticias
Special
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T 1: Marketing and Sales Management
Understanding and Satisfying the Customer
The primary premise of marketing is to “understand” consumers, the environment, and competitors to “attend” to their needs with the best products/services. Philip Kotler summarizes this idea: “The goal of selling is to meet a customer need; the goal of marketing is to identify and meet that need profitably.”
Marketing Process
Identify needs → I. target → win clients/leads → Build loyalty (cust, faithfull) → Customer
Read MoreConceptos Fundamentales de Cálculo en Varias Variables
Límite de una Función en un Punto
Se dice que l ∈ Rq es el límite de f en el punto a y lo denotaremos lim x->a f(x) = l, si ∀ε>0, ∃δ>0 tal que x existe en B*(a, δ)∩C -> f(x) ∈ B(l, ε)
Función Definida en un Abierto
F es de clase Cr en C si: f tiene sus pr derivadas parciales de orden r (r≥1) en C y éstas son continuas en C. Se dice que f es de clase Cr en a ∈ C si es de clase Cr-1 en un entorno de a, tiene sus pr derivadas parciales en orden r (r≥1) en un entorno
Read MoreCost Classification Systems
Cost Calculation Based on Time and Nature of Operation
Cost by Specific Planning Order Application (Unit, Request)
Historical Process Cost (Volume)
Estimated Work Order Cost
Predetermined Standard Process Cost
1. Based on the Timing of Cost Calculation:
1.1. Historical Costs: (Past, Absorbed, Consumed Costs). In historical systems, cost calculations are made with actual data, therefore, they are known after the operation is complete.
1.2. Predetermined Costs: (Future, Projected Costs). In predetermined
Read MoreEssential Vocabulary and Grammar Guide
Vocabulary
Money and Shopping
- To be short of money: estar corto de dinero
- To be on a tight budget: tener un presupuesto limitado
- To shop around: ir de compras buscando lo que tiene mejor precio
- To browse: buscar
- To get ripped off: ser timado
- High street stores: calle principal de tiendas (como calle Larios)
- To go window shopping: mirar escaparates
- To be good value for money: merecer la pena
- Carrier bag: bolsa
- The packaging: el envoltorio
- To pick a real bargain: encontrar un chollo
- Brand: marca
- Purchase: compra
- Turn
English Grammar and Vocabulary Guide: A Comprehensive Resource
Phrasal Verbs
Down
- Be down to: To say that something caused a situation or something to happen.
- Break down: When something breaks and stops working.
- Calm down: To become calm.
- Fall down: To fall to the ground.
- Go down well: When something you do is liked by the people it affects or who are listening/watching.
- Pour down: To rain heavily.
- Put something down: To place something you were holding onto a surface like a table. E.g., put your phone down and open the book.
- Turn down: To reject something. To say no