Digital Marketing Strategies: SEM, PPC, SEO, and Email Marketing
1. SEM – SEM DEFINITION
Refers to all the paid marketing strategies where all the actions we do are meant to position ourselves in a higher position inside the search engines. Se refiere a todas las estratégias de marketing pagadas, en las que todas las acciones que realizamos tienen como objetivo posicionarnos en una posición más alta dentro de los motores de búsqueda.
– Why is SEM useful?
– To attract users who are looking for products / services like ours → Collects the demand and brings it
Read MoreEnglish Vocabulary and Grammar Review: Units 4-6
Unit 4: Work and Employment
Vocabulary
- Deadline: due date, time limit
- Field: area, sector
- Out of work: unemployed
- Overtime: extra hours
- Part-time: working less than the normal number of hours
- People skills: the ability to communicate effectively with others
- Perk: benefit, bonus
- Position: job
- Qualification: a skill or type of experience that makes someone suitable for a particular job
- Reliable: dependable
- Rewarding: satisfying
- Rise: an increase in salary
- Room for advancement: opportunity for promotion
- Seasonal:
Exploring Literary Movements: Realism, Naturalism, and Romanticism
Realism in 19th Century Europe
During the mid-19th century, scientific advancements in Europe led to significant changes and conflicts within individuals and society. The bourgeoisie gained prominence, attaining economic and social power through innovative philosophical, cultural, and artistic trends that introduced a new concept of life and humanity.
Realism emerged from positivist thought, which only accepted the results of observation and experimentation as true. Realism primarily aimed to reflect
Read MoreReported Speech: A Comprehensive Guide to Tense Changes and Transformations
Reported Speech: Tense Changes and Transformations
Basic Tense Changes
- Present Simple/Past Simple:
“Marta doesn’t feed cats every night.” becomes “Cats weren’t fed by Marta every night.” - Present Continuous/Past Continuous:
“I am not designing a new website now.” becomes “A new website wasn’t being designed now.” - Past Simple/Past Perfect (Had + V3):
“Carol didn’t send postcards last Christmas.” becomes “Postcards hadn’t been sent by Carol last Christmas.” - Present Perfect/Past Perfect:
“The owners haven’t
English Grammar: Verb Tense Forms and Phrasal Verbs
Verb Tense Forms
Active and Passive Voice
Simple Tenses
Active Voice
- Present Simple: buy – is/are/am bought
- Past Simple: bought – was/were bought
- Future Simple: will buy – will be bought
Passive Voice
- Present Continuous: is/are/am buying – is/are/am being bought
- Past Continuous: was/were buying – was/were being bought
- Future Continuous: will be buying – will be being bought
Perfect Tenses
- Present Perfect: has/have bought – have/has been bought
- Past Perfect: had bought – had been bought
Other Tenses
- Going to Future:
Delicious Menu at Joey’s Restaurant: Sushi, Steaks, and More
Sushi
Sushi Cone- Tempura Prawn, sushi rice, spicy mayo, tobiko, ginger, avocado, and cucumber, sesame seeds, pea shoots rolled in a soy wrapper sealed with wasabi.
Tuna and Avocado Roll – Ahi tuna, cucumber, avocado,rolled in sushi rice and seaweed. Topped with teriyaki sauce, and crispy wonton bits. Served with pickled ginger, wasabi, korean chili mayo
Seared salmon rolled– pressed salmon and ginger fire seared, sushi rice, umami sauce, crispy wonton bits, serrano peppers
Steak and sushi – choice