The Evolution of the Internet and the Rise of Web 2.0

Posted on Sep 9, 2024 in Technology

Fill the Gaps with New Vocabulary

Surfing the Internet

Surfing the internet = navegar en internet

Social Media (networking) like Facebook

Tagging

Tagging him = Tag

Tag Cloud = Blog

Spam filters = Avoid

Social Networking = Means new way

Folksonomy

Folksonomy = Tags popular

Buttons = Like, Share, Comment

Wi-Fi = Wire, Wireless connection

Logging In

Log in -ing in = into

out = Log out/sign out

User, Password = Register

Profile = Perfil

Mobile Devices

Mobile called = Gadgets or Electronic Devices = Gismo

Social Impact = Buzz marketing

Marketing campaign talk Word of mouth

History of the Internet

Internet idea 60s is a Cold War for the risk of losing connections because of a nuclear bomb and was born:

  • ARPANET (military use in the USA)
  • CYCLADES (science research)
  • NPL (UK)
  • TYMNET (commercial net USA)

Internet Tools

CRM (Customer Relationship Management)

SMO (Social Media Optimization) = Measuring the impact of a campaign in Social Media

SEO (Search Engine Optimization) = How to be the first option in a search engine as Google

SEM (Search Engine Marketing) = Paying for the first places in a search engine

Internet needs two tools = Hardware and Software

IP Address = To connect to the internet

Internet service provider = The computers are connected to the net through

ICANN = California, coordinates global internet. New uses of the Internet are allowed due to wireless connections.

  • Mobile internet
  • Game consoles
  • Cellular routers
  • Distant education
  • Instant messaging
  • Social networking
  • Cloud computing

World Wide Web (WWW)

WWW = World Wide Web. Cheaper, faster.

  • For people = Everyone can publish ideas and information for a large audience online
  • For companies = New ways of advertising and e-commerce

Email

Email became in 1993 the perfect method of exchanging digital messages from author to one or more recipients. Tool = Messages are stored in an Email Server. Accept, Forward, Deliver, Store messages.

Message Format

  • Header
  • From = Email address (name of the author)
  • Date = Local time and date when the message was written
  • To = Email address of the message’s recipient/s
  • BCC = Blind carbon copy (addresses that remain invisible to the other recipients)
  • CC = Carbon copy
  • Subject = Title of the message
  • MESSAGE BODY Plain text or HTML (includes links and images)

Types of Email

  • Using a web browser to send and receive mail
  • Disadvantage = Need to be connected to the internet while using it
  • Advantage = Access to your account from everywhere
  • POP3 email services Email messages are downloaded to the client’s computer. Outlook (Microsoft)

Email Issues

  • Flaming = It occurs when a person sends a message with angry content.
  • Email Bankruptcy = It is when the user ignores a large number of email messages after falling behind in reading and answering them. Reason = Information overload.
  • Email Spoofing = Occurs when the header information of an email is altered to make a message appear to come from a known or trusted source.

Email in Business

Pros
  • The problem of logistics
  • Cheaper than telephone calls
  • Faster
  • The problem of synchronization
  • Different countries, different times = Telephone impossible
Cons
  • Loss of context = Misunderstanding
  • Information overload
  • Inconsistency = Email can duplicate information
  • Liability = Email statements can be proof in a court of law
Problems
  • Speed of correspondence, telephone is faster
  • Attachment size limitation
  • Spamming and computer viruses
  • Email bombardment (it is the intentional sending of large volumes of messages to a target address)
  • Spamming (anti-spam techniques)
  • Phishing (identity impersonation)
  • Email worms

Web 2.0

Earlier websites = Static pages, passive viewing of content

1999 = Web 2.0 User can interact and collaborate with each other. Users can generate contents = Social Networking sites, Blogs, Video sharing sites, Mashups (combining different applications in a web), Folksonomies

Characteristics

  • “Web as a platform”
  • “Customers are building your business for you”
  • “Architecture of participation”
  • 1) Folksonomy, free classification of information
  • 2) A rich user experience
  • 3) A user as a contributor
  • 4) Long tail
  • 5) User participation
  • 6) Basic trust
  • 7) Dispersion

What is WOA?

WOA = Sites have to be functional with a lot of applications to make them easier to surf the net, share and comment.

Six Tips of WOA

  • Search = Finding information through a keyword
  • Links = Connecting other sites
  • Authoring = Users are authors of contents
  • Tags = Users practice tagging
  • Extensions = Software needed to surf the net
  • Signals = To notify changes to the users (RSS)

RSS

RSS (Rich Site Summary), often dubbed Really Simple Syndication. Once users subscribe to a website, RSS removes the need for them to manually check it. Instead, their browser constantly monitors the site and informs the user of any updates.

Web 3.0 and Beyond

Web 3.0 is where “the computer is generating new information” rather than humans.

  • METAVERSE (virtual and physical world connected)
  • 3D space

Web 4.0 INTERNET OF THINGS.

Blogs

Personal Blogs

A personal blog is an ongoing diary or commentary written by an individual.

Microblogging

Microblogging is the practice of posting small pieces of digital content (friends, business, celebrities, politicians in Twitter and Facebook).

Corporate and Organizational Blogs

In business, blogging is another marketing strategy.

Reverse Blog

A reverse blog is composed by its users rather than a single blogger (several authors write about a topic).

Blogger Code

  • Take responsibility not just for your own words, but for the comments you allow on your blog.
  • Label your tolerance for abusive comments.
  • Consider eliminating anonymous comments.
  • Ignore trolls.
  • Post at least once a day to make your blog alive.
  • Don’t say anything online that you wouldn’t say in person.

Website Content

5 Required Content for a Website

  1. About Us
  2. Products
  3. Contact
  4. FAQ
  5. Other Tabs

7 Smart Email Marketing Tips

  1. Get to know your email marketing provider.
  2. Can your email message pass the spam filter test?
  3. Taking action should be a snap.
  4. Change is good.
  5. In email marketing, three times is a charm.
  6. Use direct mail to supplement your email marketing campaigns.
  7. Pay close attention to your landing page.

16 Tips for a Better Website

  1. Condense your menu. Clear navigation makes things easier to find.
  2. Have a call to action on every page.
  3. Put your phone number on your homepage.
  4. Add business hours.
  5. Add an About Us page.
  6. Use big, bold images.
  7. Add a directions widget.
  8. Make your site mobile-friendly.
  9. Match your company branding.
  10. Cut the distractions.
  11. Get social with your customers.
  12. Add industry resources.
  13. Put your customers to work with testimonials.
  14. Figure out your site’s main goal.
  15. Start from scratch.
  16. Hire a professional.