Understanding Consumerism and the Rise of Experiential Tourism
Understanding Consumerism and Experiential Tourism
Consumption has always been a part of society, but today we live in an overconsumeristic world where nearly everything is connected to consumption in a significant way. Many people don’t believe they are consumeristic, yet most end up consuming like everyone else. The most obvious examples are linked to specific days or seasons, such as Black Friday, sales periods, or Christmas.
Companies try to persuade us to buy their products, but this strategy isn’t always effective. Consumers often won’t spend money on things they don’t really need; they tend to buy products they already like. However, the situation changes during events like Christmas, Black Friday, or sales periods. People attend these events not only for lower prices or new products but also for the feeling of social acceptance. They participate because everyone else is doing it.
In other words, customers create their own needs and try to satisfy them through consumption. For example, people buy perfumes because they want to feel better about themselves or simply smell better. While this seems like the obvious reason, the underlying need is often different. People buy perfumes as a way to attract others.
In summary, customers have needs that go beyond basic necessities. Despite the best efforts of companies to capture our attention, we are ultimately responsible for our own decisions.
The Rise of Experiential Tourism
Many people today seek new experiences and emotions through activities and excursions. Tourism is a dynamic sector, and it’s essential to design new trips based on unique destinations to offer diverse options for clients. This explains the growing interest in activities like attending adult film shoots, exploring dark tourism sites, or going on safaris.
These new alternatives are closely tied to feelings, emotions, and the chance to live ‘impossible experiences.’ There’s a connection between virtual reality and these activities. People consume adult content online or play video games where they control characters facing extreme situations. These alternative forms of tourism allow people to step beyond their screens and experience the emotions and feelings of these activities in reality.
People’s expectations continue to grow dramatically, with seemingly no limits. This drives the tourism sector to constantly invest in new projects. The industry analyzes customer preferences to gather the details and information needed to design and produce the perfect product or service for tourists.
In conclusion, topics like these might not have been considered relevant to tourism in the past, but things have changed rapidly. New forms of tourism emerge frequently. It’s increasingly difficult to segment clients because each individual has unique preferences and seeks personalized attention. Therefore, offering a wider range of alternatives ensures that every client can find their perfect option.