Understanding Corporate Visual Identity and Its Importance
Elements of Corporate Visual Identity: The purpose and membership. Do all the companies schedule Corporate Visual Identity? No, not all companies schedule Corporate Visual Identity. Why do you need a Corporate Visual Identity? To differentiate the business from others. Which of the following reasons has the trend not provided programming for Visual Corporate Identity? The price of the ads. The Corporate Visual Identity is… the realization of business strategy to deliver a specific image. Corporate Identity and Difference Corporate Image identity intended to represent what the company is and what it wants to be. The image is simply not the way a corporation is perceived by their audiences. Which of the following reasons does not affect the appearance asynchrony in the brand-user relationship? There are almost all kinds of reasons. Visual Identity Corporate guarantees… Reduce spending on Corporate Communications. Which of the following does not belong to the graphic elements of a stable corporate visual identity program? Vehicles. Why study semiotics? The meaning and systematization of signs. Which of the following statements is true? The identity is tangible for consumers. What do we mean by creative self? Redefine the foundations of each of the brands. Can I copy the visual identity? You can fake products, packaging, etc., but not the area of data services, values, and the image that is generated. What is an umbrella brand? A unique brand that brings together several products. What is a Corporate Visual Identity Manual? An exhaustive compendium where nothing is left to chance and should indicate how to work each of the resources we use to communicate identity. A brand can be two different things? Yes, and two qualities of the same communication process. What is really important in dialing action? That it is intentional. 
The marks are not made intentionally… Sign of something, but nothing more. What is the double sign of the brand? The verbal and visual. Who owns the word mark of the brand? Worldwide. When was the color born on the mark? With heraldic shields. How many codes coexist in the amphorae of antiquity? Three: shape, material, and brand. The significant formal code of amphorae of antiquity is repeated… Medieval shields and traffic signals. How many different brands can be found in a fabric of the Middle Ages? Two: manufacturer and distributor. Five workers: weaver, master weaver, dyer, and marketer. Why did Louis XIV adjust the functions of the guild shields? Makes them mandatory for all corporate offices for tax reasons. When did the promotion of the brand itself begin? Between 1880 and 1900. One of the first products to develop a package was Sunlight. What product was it? A soap. A key function of identification marks added between the nineteenth and twentieth… the advertising function. The brand, under the stigma modernist, evolved from realism to the association of logical ideas. Who can be considered the parents of Corporate Visual Identity? Peter Behrens and Otto Neurath. The design is… Language. The Corporate Visual Identity Design is a specialty of… Graphic Design. The elements of graphic design are… Support, sign, message, and form. How does the design of Corporate Visual Identity work? The design helps to build and set the standard and corporate personality. What are the visual elements of Corporate Identity? Mark, symbol, logo, and colors. What design element is responsible for causing the association of ideas proposed by a brand? The symbol. What do we mean by an acronym? A word consisting of letters or syllables, or trailing, of the various parts of a compound term. Why does the level of expression of typography matter? Because it allows textual elements to communicate a specific quality, character, or emotion. What do we call the eye through a letter? The size of a lowercase without ascenders or descenders. Where are the differences between a modern Roman font and a former Roman font? Modulation in which one is vertical and the others are inclined. Where is color? In our brain. What are three common ways to perceive color? Through symbols in the cultural environment in which we live and through psychological factors. What are the characteristics intrinsic to red, yellow, and blue in Graphic Design? The red and yellow are warm, the blue is cold. Yellow tends to expand, the red tends to balance, and blue is concentric. What ways are there to address the relationships of colors together? In harmony and contrast. What color space do we use to reproduce color in print? With the CMYK. What factors determine the specificity of the paper? The size and weight. What are the dimensions of Din A3? 297 x 420. Based on what factors do we choose the paper for our work? Budget, implementation, readership, type of work, aesthetic effect, and printing method. Which of the following is not a sign signaling? In response. What are the functions of the pack? Isolate and protect the product and communicate its content.