Video Functions: Impact, Assessment, and Analysis
Motivating Function of the Video. Videos can influence behavior. They can increase awareness of a topic, as images often evoke stronger feelings than words. This is ideal for schools, groups, and communities, where the video becomes a focal point for discussion and teamwork (audiovisual production).
Evaluative Function of the Video. Videos assess conduct, attitudes, skills, and control. They aid in decision-making and situation assessment through self-evaluation. The video’s purpose is to evaluate behaviors, attitudes, skills, or control of those recorded. It’s a tool for making decisions, identifying errors, and evaluating situations that might be misinterpreted. It promotes self-awareness.
Playful Function of the Video. Video serves as a medium for entertainment, amusement, and developing hobbies.
Video Metalinguistic Function. This function uses the codes within the videographic message. The image explains, understands, and reflects on visual language and its expressions. The focus is on the codes used in preparing the videographic message. It’s necessary before developing and producing audiovisual video materials. Video is advanced human communication, allowing professional communication across languages and locations. The appropriate use of video results in greater learning in less time and greater retention of learning. Movies and instructional videos stimulate other educational activities. Children and young people, whose learning comes from moving images, are better able to apply what they learned, arousing interest, motivation, and knowledge, fostering creativity and stimulating imagination, enhancing mental and emotional activity, and accelerating the pace of learning.
Researcher Video Function. Video analyzes situations in different areas. It can analyze reality in educational, social, and scientific areas. Videographic records store information inaccessible to the researcher, allowing consistent reproduction of phenomena for rigorous analysis. Combining recording with direct experience is optimal. Using video for research promotes teamwork (planning, organizing, decision-making, sharing).