Website Traffic and Analytics: Key Insights
Understanding Website Traffic and Analytics
What Would You Use Google Analytics For?
Google Analytics is a free website analytics service offered by Google. I would use it to gain insights into how users find and use my website. Google Analytics helps track the ROI for online marketing. Google Analytics also helps make data-driven decisions. You can justify spending more on advertising, discover where you should be advertising, and even determine what types of content you need to share.
What 3 Things Do Website Owners Want to Know?
The 3 things website owners want are:
- Legitimacy: Having a website is crucial for a business’s professional image.
- Simplicity: Businesses want a simple and useful website that allows customers to easily find what they want. They also want websites that are simple to update without the need for the technical experience of a web designer or developer.
- Discoverability: Business owners know the importance of having their websites ranked in search results and noticed. For that, business owners need to be more willing to pay for search advertising.
What Are the 2 Ways That Visitors Come Upon Your Website?
Visitors come upon your website through:
- Online Advertising
- Guest Blogging
What is the ABC Cycle?
The ABC cycle is one of the most used counting systems due to its simplicity and application. The ABC cycle breaks down the product list into three categories:
- The A category is made up of your highest-value and fastest-moving products. The person in charge determines the threshold for this category, but many businesses end up putting the top 20% of products by velocity on this list. The items in this category are counted more often, sometimes once a month, once a quarter, once each day, or every few days.
- The C category is composed of the lowest-performing items. Basically, it’s the bottom 15-20% of items that move from a business warehouse by velocity. Here, the items are counted less frequently compared to those of category A, such as every six months or once a year.
- The B category is basically everything else.
What Are Channels?
Channels have many different meanings. On the World Wide Web, a channel is a preselected website that can automatically send updated information for immediate display or viewing upon request.
What is an Organic Search?
Organic search is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. Organic search can also be impacted by paid search or display advertising, either negatively or positively.
In general, people tend to trust search engines, and the easy access that allows users to find what they are looking for means that humans are tied to the search engine.
Give 2 Examples of Direct Traffic:
- Typing in a URL
- Accessing a link from Bookmarks
Give an Example of an Advertising Platform (Paid Search):
An example of advertising of Paid Search is Search Ads. These are the ads designed to appear when the consumer is already looking for an answer or product. Google Ads are the most common type of ads. These are paid-for results that show above organic results when a user uses Google to search for something.
Give 3 Examples of a Social Media Channel That Can Drive People to a Website:
- Perform On-Page SEO: One of the tactics users can use to increase traffic to their website is by producing high-quality content that audiences are looking for.
- Get Listed: Getting listed in online directories and review sites is one way to increase traffic to a website. Most of these websites tend to have a user profile with a link to a website.
- Post to Social Media with Hashtags: Social media posts are another useful way to promote content to your website.