Window Display Types: Purpose, Location, and Strategy

Posted on Mar 7, 2025 in Technology

Window Display Types

The type of window display depends on the objective and the means used in its composition. Here are some common types:

Currents: These displays prioritize sales over image.
Sellers: These displays showcase stocks or standard-priced items. The sense of disorder can increase the incentive to buy, making customers perceive items as cheap. They are commonly found in department stores.
Combined: These are typical of shops with a wide and varied assortment of goods, often resulting in high visual confusion and a lack of relationship between the products.
Prestige or Image: While their main goal is to sell, these windows also aim to enhance the image of product displays, the brand, and the store. They don’t seek an immediate sale.

This display model is increasingly widespread.

Occasional Opportunity: These windows are displayed at specific times, such as Christmas, Mother’s Day, Easter, or Valentine’s Day.
Current: These displays take advantage of events such as a centennial celebration or other social, cultural, economic, or sports events.
Documentary: These displays primarily aim to show and report on projects, services, activities, etc. Their composition includes drawings, documents, information, and photographs.
Animated: These displays incorporate living beings, automata, robots, and machines in motion.
Interactive: These displays feature a panel on the glass window that observers can manipulate to access information displayed on a monitor inside the store. These windows require a computer and a program containing the information to be broadcast through the monitor.
Advertising: These displays include PLV (Publicity at the Place of Sale) material provided by the producer, such as posters and displays.

The location of the showcase is the place where it is exposed to the public.

Front or Exterior: Located on the outside of the establishment (front). This location is easily seen by passersby. Front windows can be further distinguished as corner windows.
Background: These windows are designed to showcase the space enclosed by walls. They can be either with or without a background screen to separate the space behind the showcase from the sales floor. This type is common in domestic animation establishments, and the interiors are designed to entice passersby.
The best placement is in front of the zone of maximum movement. If the input window matches the demand, the demand is higher when the window is on the right of the door.
Interior Corridors: There are two cases:
- Shops with an entrance hall, side windows on one or two sides, and the back door: these lose the impact abroad. Advantage: the potential customer is easily led inward.
- Commercial Galleries: front windows in the store, located in an interior hallway.
Interior Windows: These are mounted inside the showroom and are a regular feature of domestic animation. It is better to place them in hot spots, ensuring they are consistent with the atmosphere and related to the interior.
Samples: These are located in places outside the point of sale, and their function is to advertise an establishment. They should be placed in locations with high numbers of people, shopping areas, etc.

In Series: These are taken on the initiative of the producer due to an advertising campaign. Their composition is simple, with some power of attraction due to the spread of brand image through an advertising campaign in advance. The drawback is that the dimensions of each room are different.
Franchise Stores: These are carried out in all stores belonging to the same network to ensure equality and to identify the franchise signature.
Large Commercial Areas: These usually have a large place to exhibit a good representation of the products they sell and possess more than one type of window.