xx
BIOTECNOLOGY:
Frank thinks Ann has been influenced by the newspapers. TRUE
Frank thinks non-GM foods are safer than GM foods. FALSE
Scientists have worked out a way of introducing a vaccine into bananas. TRUE
Ann thinks food companies will make money out of feeding poor countries.TRUE
Frank thinks Ann is being negative. TRUE
Ann is worried about guinea pigs becoming extinct. FALSE
2. YES: risks, crops, controls, experiments, chemicals, wildlife NO: flowers, trasnport, husband, kitchen, history, hungry
3.-Frank is in favour of genetically modified food because he believes it can help to PROVIDE food for poor countries.
-He also thinks it should be used to make more vitamin-enhanced VEGETABLES.
-Ann thinks that the chemicals needed for GM foods may cause the EXTINCTION of some species.
-Ann thinks that the chemicals needed for GM foods may cause the POOR of some species.
-Ann is also worried about the effects on the ECOSYSTEM when one species dies out.
-Frank thinks Ann is being CYNICAL
-Frank believes that GM food can change the polar bears’ HABITANT
-She doesn’t like the fact that companies are using her for their GM EXPERIMENTS.
PRODUCT AND BRAND
Martha Stewart’s company produced a very wide range of products. TRUE Many experts think that the company should change its name. TRUE Most of the company’s consumers are in favour of a name change. FALSE Advertising has increased in Martha Stewart’s magazines. FALSE Martha Stewart’s name is being removed from some magazines. TRUE The Professor thinks Stewart’s name will soon disappear completely. FALSE The Professor thinks the examples of Altria and Exxon are similar to Martha Stewart’s case. FALSE The future doesn’t look bright for Martha Stewart Omnimedia. TRUE
1. The radio station relies on its REGULAR listeners. 2. The alarm went off at REGULAR intervals.
3. One of the best selling products is GARDEN furniture. 4. I buy all my tools at the GARDEN centre.
5. The GOOD news is that profits are up. 6. That is a very GOOD question.
7. The company has been through TOUGH times recently. 8. I had a really TOUGH interview for the job.
9. The information is now in the PUBLIC domain. 10. The PUBLIC face of the company has been badly damaged.
MOTIVATION EJ1.Order 1. Motivation and manager 2.Praise and approval 3.Money 4. Good comunication 5.Westenr electric 6. A swedish bussines 7.Profit and loss 8.standard of living
EJ2.1 The most important part of a manager’s job is motivation. R 2 Managers find motivation easy because they are trained. W 3 Money is the most important factor for workers. W 4 Workers at Western Electric increased productivity … R 5 Kochums changed from being a failing company to a successful one after… R 6 Workers are not interested in money. W
EJ3.1 Motivation is an important aspect of a manager’s job. 2 Bonuses are awarded on an individual basis. 3 We need to boost production to a maximum. 4 Let’s make a list of what we need. 5 Good communication between staff is essential. 6 Can you give me an example of best practice? 7 The Production Manager takes a real interest in the workforce. 8 This year there has been a big increase in production. 9 The company was on the verge of bankruptcy. 10 We need to see a change in attitude. 12 Everyone would like an improvement in their standard of living.
GOING GLOBAL 1.Going global changed the fortunes of which person? Derek Chalmers 2. Which person changed their company’s orientation?Derek Chalmers 3. Which person has a changing workforce? Heike Zweibel 4. Which person has changed their mind about going global? Nicola Melizzano 5.Which person has made the greatest use of new technology to go global? Derek Chalmers 6. Which person is happy not to change? Heike Zweibel 7.Which person thinks they make the right product for a global market? Nicola Melizzano 8. Which person works for a family company? Nicola Melizzano 9.Which person’s experience of going global began unexpectedly? Nicola Melizzano
EJ2: 1. We know that advances in technology mean you could be offering your products and services to people in Brighton, Beijing or Buenos Aires at the same time. 2. We’re a small family company, founded by my grandfather. 3. The local chamber of commerce had invited a group of Japanese investors to the area. 4. There’s been a worldwide growth in coffee sales over the last ten years. 5. The global recession hit badly, many other firms round here were closing down or shipping out. 6. We were forced to downsize, but then saw the changing situation as an opportunity, rather than a threat . 7. Using web-technologies, we managed to expand our turnover by around 300%. 8. Each one is built to order , depending on exactly what the client wants. 9. I could expand , but wouldn’t want to compromise the quality of the work. 10. I design, perhaps, two or three systems every year for overseas clients . 11. The advice, then, is to find the market that suits your company.
EJ3: In the mid-1990s things were looking (look) bad for us. The global recession hit (hit) badly, many other firms round here were closing (close) down or shipping (ship) out to China. We were forced (force) to downsize, but then saw (see) the changing situation as an opportunity. We concentrated (concentrate) on our strengths. Using web-technologies, we managed (manage) to expand our turnover, and now we export (export) to Europe, the Americas and South-east Asia.